If you own a website that is linked to a Pinterest profile, here is how you can make the most out of that platform to gain more exposure and attract a lot of new visitors to see and interact with your content.
Use the Pinterest analytics
If you’re a website owner or a blogger you are probably already familiar with Google Analytics or any other versions that give tons of valuable information about how other users are interacting with your site. Pinterest offers its own analytics and you can use it to see how many people view and click on your profile daily.
It can be kind of overwhelming to get so much data at times and it’s not always easy to prioritise what you will be looking at and working on in order to improve. So, it’s best to start with one simple goal. For instance, you can start with aiming to raise the click throughs and increase overall traffic on your site.
If you own an online shop, you might want to track conversions in addition to simple click throughs. Your end goal is to sell the items from your shop. So, pick one straightforward goal and start using Pinterest analytics to take notes on where you are starting and then track all the changes and progress you make.
Try long pins or a plugin
Consider using long pins or a plugin. It can make a huge difference. Statistics show that users tend to re-pin these even more often than just individual photos from the websites. Another advantage is that long pins provide extra information such as the name of the craft, how long it took and so on.
Add a follow button or hover-over Pin it option
Graphic design is important for several different reasons. Firstly, it creates certain aesthetics that draws people in and makes them stay on the website. However, it’s also about the practicality of the site. Your goal is to attract attention and signal towards something that your visitors should click on. In this case, you want to lead them towards the follow button that will lead them to your Pinterest where they can pin your content. Professional companies such as Indepth Design can offer amazing graphic design services that will help create both aesthetically pleasing and efficient website that catches everyone’s attention.
Pin a little every day
Certain articles claim that there should be a specific number of pins you make on a daily basis. However, that information varies through several different sources. So, try not to overthink too much. Essentially, if you want to grow on any social media platform, whether it’s Facebook, Twitter, Instagram, Pinterest or something else, just try to be consistent with your online activity.
This means that you should be pinning your own content as well as other people’s content. You can also try cross-promoting with other creators on the app who are similar to you. So, try to keep up with this pace and do a little every day. A little goes a long way, truly.
Try to maintain a pace that suits your workflow and stay consistent on social media platforms that don’t mean you should prioritise quantity over quality. At the end of the day, your goal should be to create quality content that people would want to interact with.
Pin seasonal content 5-6 weeks out
You have to be great with timing when it comes to seasonal content. For example, if Halloween is about six weeks away, this is the perfect time to start pinning some of your best Halloween-themed content. Though this may sound crazy and a bit too much, when you think about it, people do like to plan ahead, especially when it comes to bigger events like this. By being there on time, you show people that you are ready to offer help and ideas way ahead of a certain event so that people can browse through many amazing options on time. Also, this brings attention to your account and some of your previous work may also get a chance to shine.
Lastly, this tip may be the easiest of them all. As a matter of fact, it’s so easy it tends to fly over our heads. Simply use 3 to 5 hashtags in your Pinterest captions, preferably at the end of the caption. Try to be very specific about it and use relevant keywords. The tags will work the same magic on all social media platforms. This is one of the quickest ways to give your account some more exposure and when people are searching through some of the specific tags they will most likely run into your content sooner or later.
In conclusion, with a great website design, regular online activity, the use of long pins and hashtags, you can help your account gain more exposure and you can easily track this progress through Pinterest analytics.